Snoozebaby Cuddle Toy - Wally Whale
MultiMuslin - Zebra Dreams
The world's favourite teether
Sophie la girafe, made from 100% natural rubber, is beloved by generations of parents and babies.
The best swimming float
SWIMTRAINER "Classic" is the only swimming float that supports your baby in the correct horizontal swimming position.
best sleeping comfort for kids
Traeumeland has specially developed cot and kids mattresses that create the best sleeping environment
Our expertise
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How to choose the best baby mattress?
Read moreLearn what to look out for to get the best baby mattress for your child.
New products
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OMY Hair Chalk
Vendor:Regular price S$ 27.95Regular priceUnit price / per -
OMY Box of 100 markers
Vendor:Regular price S$ 99.95Regular priceUnit price / perS$ 0.00Sale price S$ 99.95 -
OMY Magic Modelling Clay - Ho ho ho
Vendor:Regular price S$ 34.95Regular priceUnit price / perS$ 0.00Sale price S$ 34.95 -
OMY Giant Inflatable Cushion - Spicy Diablo
Vendor:Regular price S$ 89.95Regular priceUnit price / perS$ 0.00Sale price S$ 89.95
Best Sellers
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SWIMTRAINER "Classic" - Red
Vendor:Regular price S$ 39.90Regular priceUnit price / per -
Ki ET LA Kids Sunglasses WaZZ (2-4 Years)
Vendor:Regular price S$ 48.00Regular priceUnit price / per -
Sophie la girafe®
Vendor:Regular price S$ 39.90Regular priceUnit price / per -
Ki ET LA Kids Sunglasses WaZZ (1-2 years)
Vendor:Regular price S$ 48.00Regular priceUnit price / per
On sale! 🏷️
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Snoozebaby Playmat - Cheerful Playing Cloudy Blue
Regular price S$ 20.00Regular priceUnit price / perS$ 79.90Sale price S$ 20.00Sale! -
MultiMuslin - Zebra Dreams
Regular price S$ 15.00Regular priceUnit price / perS$ 54.90Sale price S$ 15.00Sale! -
Muslin Comforter - Rosy Days
Regular price S$ 5.00Regular priceUnit price / perS$ 24.90Sale price S$ 5.00Sale! -
Sale!
MultiMuslin - Rosy Days
Regular price S$ 15.00Regular priceUnit price / perS$ 54.90Sale price S$ 15.00Sale!
Our Brands
See all our brands-
Sophie la girafe
Shop nowThe world's favourite baby teether from France, the iconic giraffe. Browse the range of different toys, teethers and sensory product.
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Traeumeland
Shop nowThe No. 1 for baby mattresses in Europe! Developed in collaboration with midwives, doctors and parents. Made in Austria, and now in Singapore!
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Ki ET LA
Shop nowThe ultimate sun protection brand! Designed in Paris, the creators expertly combined technical expertise, a vibrant style and max comfort.
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FREDS SWIM ACADEMY
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INTEX
Shop nowIntex is the world's most recognisable and trusted brand in inflatable airbeds, pools, pool floats, boats, furniture and spas.
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OMY
Shop nowOMY is a French brand that creates joyful, graphic products for the entire family.Decorating and drawing becomes a game, a moment where friends and family can create and share together.