About us

Babybrands.asia is an e-commerce store based in Singapore and is run by Sophie & Friends (S) Pte Ltd. We represent exceptional brands for babies and parents in Asia. We're zealous with products of high quality, excellent design and both practical and useful to parents and their babies.

Being parents ourselves, we want the best for our children too. We ensure the brands and products that we work with have the necessary product testing certifications to ensure the safety of the products. On top of that, we also test the products ourselves to make sure they are useful to fellow parents.

A little while ago: 

A little while ago, our founder DY, started the business with the idea to bring the best products in the world for babies in Asia. Our first product, Sophie la girafe, was discovered by DY when he was looking for a teether for his son.

The options available in the market were many water-filled foot-shaped teethers of unknown origins. DY had one of these teethers, and he got very concerned about the origin of the teether, especially the water, since his son was chewing the teether.

Long story short, DY found a market of like-minded parents who want the best for their babies for Sophie la girafe, and has since brought in various exciting brands from Europe such as  Ki ET LA, Freds Swim Academy and Traeumeland.

Our Brands

Our products are available in top stores all over Singapore, Malaysia, Indonesia and Brunei.